Twilight River Cruises Mitsubishi Electric. The testimonial and the embedded hyperlinks that redirects to their product range make this case study stand apart from others. Mitsubishi Electric has ensured that the client furnishes a well-crafted testimonial that makes the prospects acquire faith in their prowess. This is, by far, the best template we have discovered in the manufacturing sector.
It ticks all the boxes for writing a stellar case study — slide-in CTAs call-to-action , integration with social media, an excellent testimonial, captivating visuals, and a consistent theme. You do not want to miss this out! FreshDesk - Case Study Chargebee.
The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results. Aspire Systems did a fantastic job of creating different sections for a summary in plain language and a tech snapshot where they mention the suite of data management products. It also included an image of the system architecture to educate their prospects on the process and solutions.
Managed Network Services Telkomtelstra. Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. The practice of integrating social media in your overall content marketing strategy never fails to fetch you brownie points!
Supporting the community with a mobilized workforce Rogers Communications Inc. Rogers Communications has adopted the strategy of assigning a dedicated page for case studies. It has also integrated social media and slide-in CTAs buttons, in this case study, for enhanced engagement. A unique practice that Rogers embraced in this case study was to mention the details of the current services with that particular client. You may want to consider this strategy while writing your upcoming case study!
On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Mentioned below are some of the strategies you can use to incorporate case studies into your organization's overall integrated marketing communications strategy. When B2B customers search online for your goods and services, they will search for your company's websites as well as your rivals' websites.
So make sure the case studies on your website are easy to find. Refrain from categorizing them in the section of "downloads" or "resources" list, or hiding them so profoundly that visitors need to find them on your search facility.
Offer multiple paths that will lead them directly to the stories of customers that most interest them. Feature your homepage with a recent case study. Ask your webmaster to set up a display that will generate a different case study each time the visitor clicks on a new page or returns to a given page. Be sure to provide a link where more case studies can be found by the visitor, in case the story does not match the interests of the visitor.
Do you have a case study showing how a client used your product or service to solve a widespread problem in the industry? If so, you have the building blocks for an effective white paper. You will need to develop the problem section further, examine previous solutions and why they are not working, and present your solution as part of a generic class. However, once you have described your solution, you can introduce your particular product by means of an abbreviated version of your case study.
The company press releases are the perfect platform to share customer stories with prospects, customers, partners, and employees. The case studies in your prospect press releases allow you to highlight your solutions and the different verticals that you represent. This helps to develop trust over time. In addition, case studies are great for keeping partners informed about how customers use your solutions.
You'll support their sales efforts by providing customers with new ideas that they can present. You'll also keep them excited about your partnership, as well as about your products and services. Many of the most popular all-time direct mail promotions start with a story. Stories are enthralling. They promise entertainment and news.
Of course, they gain our attention. Hence, a well-written case study for a newsletter or a direct mail campaign can be an excellent lead material. Moreover, with a lead drawn from a recent case study, you'll not only get the attention of your prospects right away but also establish credibility with a real-world illustration of what your company has done for others already. Case studies can be among the best content types to attract attention from search engines. Phrases of keywords are the SEO currency.
And if well-written, it is most likely that your case studies will include several instances of keywords and phrases relevant to the product or service they feature. Make sure you incorporate the links and meta tags to boost the search engine rankings. Google attaches great importance to links, so be sure to link back to your case studies from press releases, blog posts, and discussion forums that refer to them.
Encourage your clients to link your website to their success stories. Even meta tags can improve your search rankings. Ensure that the title and description tags are used well by including your target keywords in them. Social media provides a range of platforms to distribute case studies with your target audience.
You can post a link to your latest case studies on Twitter, LinkedIn, and other platforms. Forums are another excellent platform way to promote your customer successes. Trade associations and LinkedIn Groups provide thousands of tightly focused discussions across the entire spectrum of interests in the industry.
And most of these forums will let you post links, making it easy to reach specific audiences. With the right balance between data and a compelling narrative, case studies go a long way in positioning your brand as the ideal choice in the minds of your prospects. So before you rule out this collateral as mundane and boring, ask yourself again - would you order from a restaurant that is not backed by good reviews and ratings?
What is a Case Study? Types of Case Studies Case studies can be broadly classified into the following categories: 1. Third-Person Case Studies An external agency primarily publishes this type of case study. Explanatory Case Studies Explanatory case studies are primarily descriptive studies. Instrumental Case Study To gain insight into a phenomenon, an instrumental case study is deployed. Implementation Case Study This is perhaps the most important type of case study for a content marketer.
Best Practices to implement while writing a Case Study More often than not, content marketers find it a herculean task to create a case study that is intriguing for their prospects. Incorporate visuals in your case study Multimedia can make your case studies more engaging and provide you with a means to connect with auditory and visual learners.
Here are two ways in which you can incorporate multimedia in your case study: Include pictures, charts, and infographics to interpret a story out of the content-heavy data. Incorporate videos in your case studies and use them throughout your integrated marketing communication. Prioritize firsthand knowledge over second-hand evidence Case studies are stories.
Use slide-in call-to-action in lieu of pop-ups Huge pop-ups can be annoying to the readers. Improve the tone of the customer quotes Being a case study writer, you should not be transfixed on strictly reproducing all the customer quotes as it is - that is what a reporter does. Examples of Case Studies Here is a list of the finest examples of case studies across each sector with our commentary on a handpicked few to further ease your process of writing a case study.
Electromagnetic Solutions Leonardo Type of case study : Explanatory Leonardo, first, defined their electromagnetic solutions and then furnished an explanatory case study to further enlighten their target audience to the solution they offer.
Global Inventory Management Broadridge Type of case study: Implementation Broadridge created a stellar case study by incorporating a testimonial, visuals, and an elaborate solution together. City of Monterey Park Engie Type of case study: Implementation Engie has produced a phenomenal template for a case study in the energy sector. Inventory Optimization Case Study Neovia Logistics Type of case study: Third-Person This case study serves as a great template of collaboration with other organizations to deliver a customized solution for your customer.
Building a better distribution model to accommodate rapid growth FedEx Corporation Type of case study: Explanatory FedEx adopts a customer-centric approach in this case study and explains the challenges faced by the customer in detail. Twilight River Cruises Mitsubishi Electric Type of case study: Implementation The testimonial and the embedded hyperlinks that redirects to their product range make this case study stand apart from others.
FreshDesk - Case Study Chargebee Type of case study: Explanatory The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. Managed Network Services Telkomtelstra Type of case study: Explanatory Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. Type of case study: Implementation Rogers Communications has adopted the strategy of assigning a dedicated page for case studies.
Strategies to leverage the power of Case Studies On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Business Case Studies. Free Case Studies Many academic and business institutions develop and publish case studies. Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations. Business Case Studies by Company. Business Ethics Case Analyses. Case Centre Available for a fee.
Give to Get Marketing. Marketing and Advertising Case Studies. MarketingSherpa Choose "Case Studies" as the content type in the filters. MaRS Search for "case study" in the top right search box.
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