research papers on green banking in india

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Research papers on green banking in india top definition essay ghostwriters site au

Research papers on green banking in india

The environmental concern is on rise in all types of business; however, banking assumes a special niche due to its ability to influence the economic growth and development of the country.

Research papers on green banking in india Hamlet fathers and sons essay
How to write a eulogy for a grandmother Going ecological has become a massive trend in the banking industry worldwide. Environment, Development and Sustainability, 22— Table 1 Green banking initiatives Full size table. The coding manual for qualitative researchers 1st Ed. Majority of respondents, i.
Research papers on green banking in india Procedia - Social And Behavioral Sciences, 25— Chamorro, A. Next, the extensive interview material was immersed as it was private investigation of an exclusive interview. An institutional and corporate governance perspective. It has been embraced by more than member nations, and India also being a member nation is following the guidelines of RBI Reserve Bank of India,

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The results validate the described complementary and comparative findings to enrich the knowledge base of green banking. As the study is exploratory in nature, the research questions focused on what do you […], e. Exploratory interviews were found to be more fruitful technique of providing relevant information deemed necessary for developing a new theory Amaratunga et al.

The benefit of asking such practical questions was that they provided a structure for reference and conceded the researcher to explore deeper and get analytical. The focus of the conversation was on green initiatives, their impact on Green brand image and Green trust. It was also considered relevant to conduct detailed analysis Flick, Exploratory research design has been used in the present study, and data have been collected by interviewing 36 middle to senior level bank employees from 12 public and private sector banks.

From each bank three middle-level managers were selected using purposive sampling and were interviewed using semistructured questionnaire method. The chosen respondents with their knowledge and expertise answered the semistructured questionnaire, and this helped in gathering critical points and in-depth knowledge of different aspects of green banking. As not much research has been done in green banking in India, if analysis had considered a sample up to twelve for conducting in-depth interviews it was considered sufficient Carson et al.

However, this investigation conducted in-depth semistructured interviews with 36 banking sector employees. The detailed profile of the respondents is provided in Table 3. The details of the interview were duly recorded and were written on paper. The interview lasted for 50 min on an average, varying from 30 to 90 min total number of hours exceeding 30 h.

Interviews were conducted face to face, and each interview was classified into tables encompassing the most relevant headings under research as explained earlier , to organize the data. This phenomenon focused attention on distinctive opinions and segregated those from customary perspective shared. Repetitive and interpreted logic produced strong hypothesis development. With the help of in-text, entwined with germane literature, the liaison between factual documentation and emerging theory was established Amaratunga et al.

After reaching the point of exhaustion when no contribution was done by new interviews, data analysis was done. The data were analyzed based on conceptual framework Fig. Thereafter, process of data analysis was initiated wherein for each item in the interview detailed content analysis was performed Flick, to remove the crucial facets. It was followed by an interesting exercise of highlighting the cut-outs and freezing the nucleus statements in association with the conceptual framework in Fig.

A characterization emerged out of each interview. Then intensity analysis was performed wherein excellent responses were analyzed further to compare the phenomenon under study. This step involved following robust quality criteria. Every phase was documented, memos were critically written, and motivation for each interpretation was worked upon.

Coding of the interview took place in two cycles, and the crucial facets of the findings were assigned to the major categories of Green banking initiatives, Green brand image and Green trust. Next, the extensive interview material was immersed as it was private investigation of an exclusive interview.

The objective of such technique was to point at the trends emerging and to reinforce them all with fitting justifications. In summation, demonstration was for the main constructs explained at the time of interviews in a pattern i. Consequently, the indicators were categorized. Content analysis and topic-based analysis together justified and verified the authenticity of the analysis. The qualitative data for the study were collected with the help of in-depth personal interviews conducted with the bank employees.

The data developed thereafter provided relevant insight. The findings of qualitative analysis conducted in the study highlighted the role of GCSR as a crucial factor for success of green bank marketing Grove et al. The process adopted in the paper is depicted with the help of flowchart in Fig.

The study begins with the introduction and now has moved to the findings and discussions by answering the research questions identified in the beginning of the study. The Green banking initiatives in the paper are divided into three major categories: green products development, green corporate social responsibility and green internal process.

They are further summarized in detail in Table 1 along with different products introduced under different heads by different banks under consideration. All the 36 respondents agreed that the twelve public sector and private sector banks are using these Green banking initiatives. Another branch manager stated: My bank is involved in several green corporate social responsibility activities as a part of green initiatives like tree plantation campaigns, maintenance of parks, promoting environmental literacy etc.

One of the regional managers commented: Bank is implementing responsible waste management disposal systems, rainwater harvesting, use of more daylight, using emails and internal network communication instead of paper-based documentation.

Another AGM said: Implementing green banking has always been a major issue but it plays an important role in the development of a developing nation like India. Majority of the bank employees agreed that now both public and private sector banks are taking steps to implement Green banking initiatives. The analysis revealed that there were multifold reasons attributed to it.

The bank employees provided very valuable and honest insight during the semistructured interviews. One of the regional managers commented: People have trust issue with green goods and services. Most of the customers are uncomfortable adopting new tools and technologies. Branch manager said: Many customers are not aware of several green tools and technologies resulting in no use or less use of them. Another commented: Elderly and uneducated people are less adaptable towards green products and services.

The major problem bank faces in this process is of customers not accepting the online transactions happily. Customers are skeptical towards safety in transactions undertaken online; however, educated people easily adopt green technologies. However, there was a consensus that a lot needs be done till green banking percolate to grassroots level and this was not possible till all stakeholders, i. Green trust is a willingness to rely on a product, brand or service or expectation arising out of its environmental performance.

This will increase their confidence and enhance their trust on the bank. Another bank employee stated: My bank undertakes several green corporate social responsibility activities like tree plantation, maintenance of parks etc. They enhance our reputation and reliability. Regional manager said: One of our customers told me that he participated in the marathon sponsored by our bank. He very proudly told other participants that he has account in our bank, and we are very committed to the environmental cause.

He said that he was very much impressed that our bank keeps promises and commitments for environmental protection. Hence, based on comments received it can be affirmatively concluded that Green banking initiatives in the form of green products and services, green corporate social responsibility and green internal process can go a long way in creating Green trust of all stakeholders Chen, Regional manager Commented: Steps taken to create environmental awareness has created Green brand image amongst our ecofriendly customers.

This in future will be a driver of satisfaction and loyalty. Bank green corporate social responsibility initiatives like sponsorship for protection of wildlife, development of school fees collection modules etc. One bank employee said: One of the customers told me that he saw two ambulances donated by this bank outside an eye hospital.

A slogan on environmental protection was painted on the ambulance. He was very touched. Majority, i. Though when it comes to fulfillment of ecological performance and success in the same, half of the respondents agree and half disagree to this fact. Majority of respondents, i.

Results of content analysis are also depicted using bar graphs in Fig. Banks needs to apply morality of sustainability and responsibility to their business model. By adopting the environmental factors in their lending activities, banks can gain public trust and also fulfill their responsibility towards the society. In such a backdrop, the present study has relevant theoretical, social and managerial implications.

The present study proposed conceptual model of Green banking initiatives in Fig. Based on the findings of semistructured interviews and discussions; thereafter, the proposed relationship in the conceptual model was appropriately concluded. This investigation highlights the role of Green banking initiatives in restoring customer trust through enhanced green image. The study has successfully answered all the four research questions posed in the beginning of the study.

In response to RQ1, the study suggests that majority of public and private sector banks are implementing Green banking initiatives in the form of Green product development like Green loans, green financing, green mortgages, loans for green construction, etc. Need for improved regulatory framework and collaborated efforts of all stakeholders was also found imperative in achieving the required goals Miah et al.

Previous studies clearly point out towards multi-stakeholder involvement in facilitating green building adoption Bukhari et al. The study revealed a positive relationship between Green banking initiatives and Green brand image. The theoretical implication of the present research is to validate using qualitative research the positive relationship between Green banking initiatives, Green trust and Green brand image of the Indian banks.

The semistructured interview of thirty-six middle- to senior-level bank managers of twelve banks has very lucidly thrown light on the challenges and the proposed conceptual framework comprising of three constructs, viz. Green banking initiatives, Green trust and Green brand image. With dearth of studies on green banking in India, the present qualitative study makes valuable contribution to the body of knowledge and paves way for future research in green banking for sustainable development.

The investigation clearly states that if Green banking initiatives are implemented effectively, augmenting environmental reputation and reinforcing environmental concern will no longer be a utopia. So, through efficient resource planning of green activities, new and interesting opportunities can be created by the bank which can boost their prominence and help to win trust of current and prospective customers.

The study has great relevance for environmentalist, policy makers and all stakeholders in developing effective and efficient green banking strategies. The proposed relationship in this qualitative study can be further validated quantitatively, and the impact of demographics on it can also be investigated.

The study has been conducted in Delhi NCR region in India, and an exhaustive study in different countries at different stages of development can provide valuable insight. The proposed framework can also be studied from the point of view of other stakeholders apart from bank employees. The study has very placidly explained how use of green initiatives by banks can enhance Green brand image and solidify trust with stakeholders.

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The Academy Of Management Review, 22 4. Mitra, N. Retrieved 29 June Masukujjaman, M. Geografa-Malaysian Journal of Society Space, 12 2. Mozib Lalon, R. Narang, D. Green banking- a study of select banks in India. International Journal of Management and Commerce Innovations, 3 1. Narwal, M. CSR Initiatives of Indian banking industry. Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Sahoo , Amandeep Singh Published Green banking is different from traditional banking, as green banking focus on promoting environment friendly banking.

Green banking is also known as ethical banking. This paper attempts to analyze the adoption of green banking products among customers with different educational qualification and different age groups. ANOVA and post hoc tests are applied for analyzing both the objectives. This paper finding explains thatyoung generation is more inclined towards green banking products than… Expand.

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