term paper on business plan

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They will instead make a cash settlement, which reflects the market value at the time the loss happened. This is so a prospective buyer knows a vehicle was previously written off when conducting vehicle history checks. These checks also cover whether the vehicle is stolen or has outstanding finance, too. So, what do the categories mean?

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Term paper on business plan

Government also show interest in mushroom cultivation. As a new business entrepreneur, there will be some benefit from the government regulations. So, it is very much beneficial for the society and for the individuals. Product Price : g for Tk.

Estimated durability : 3 Months from the production date Machinery used : No high-powered machinery tools needed for production. So, here we will get the first mover advantages. But it also very tough to put up a reputation and advertising to the each and every corner of our targeted customers. We planned to make questionnaire survey to identify the area where people are less known about the mushroom and its uses and health consciousness.

So, at first our plan is to distribute the product in Barishal city and nearer area of Barishal city. There are lot of restaurants in Barishal city and the number is growing day by day and still counting. Restaurant business made different types of food items using mushroom.

So, in different restaurant there is a good demand of the product. We then will expand our business in whole Barishal division and we also have plan of sell our product nationwide. Total householders residing in a market area can greatly influence demand calculations. Conversely, too conservative of a market area may discount the demand for new product, especially if a lack of quality housing currently exists. If using demand methodologies that net out recently constructed and comparable rental units from the demand estimate, the increase in the number of comparable units can outweigh the increase in Demand.

Mushroom is not a traditional food product in Bangladesh. It is still a relatively small niche market of educated urban households, institutional buyers such as NGOs, big mushroom farms, Chinese restaurants, and university, college, school and cantonment canteens or expatriates in Barisal.

But matter of joy is that people nowadays become more and more health conscious and they are knowing about the nutrition factors of mushroom. For this reason, the demand of mushroom is increasing day by day. Here the mushroom is also used in different street food cart.

In case of national demand there is also good demand of mushroom as it is a good food and health conscious people are found of it. It is good for diabetes patient. It helps to reduce cholesterol from human body. Mushroom in the world market is so much popular than south Asia.

Our vision is to produce a good demand by taking necessary marketing strategy in Barisal region and then we will think about global expansion by importing our goods. In Asia, Europe the market is go bigger day by day. So, in our country we have a great chance to supply. Mushroom market according to the production is very friendly for our country.

So, we need to produce more of them. If we think of profit the statistics shows that profit maximization is available for mushroom product and medical science always prefers the food. To know our market strategy, we must define our market size.

Otherwise we are navigating without a map. Benefits: Accurate market planning, financial forecasting, and communicating of market plans to employees, press, analysts and customers. Silicon Strategies Role: Define our market across multiple dimensions, mapping competitors, positions and market-force trends.

So, from this above strategy we set our market size, as mushroom is new product in our country its market size is not big it is in a small size now. There is no other additional price for buying mushroom thus we have available customer in Barisal although all over Bangladesh. The main purpose is that mushroom is very healthy and nutritious food, its full of protein vitamin and minerals.

As we find regular buyers will our customer. So, market competition is lower than other countries. We found a growing market cause our customer help the market creation. Local market: People are purchasing Mushroom, from the local market since very short time. So basically, they are our moderate competitor. People are getting mushroom and other necessary goods from these local markets at a cheaper rate.

They also cheat with people by giving them inaccurate quantity of the products. They are facilitated with the whole seller and the producer of the goods and products. And we can rule the market easily. National Market In national market we also get competitive advantage because we sell our product in comparatively less price and no other firm took this type of promotional and advertising strategy for promoting their product.

This several needs can be found through the SWOT analysis of mushroom market according to Bangladesh. We have another part like weakness of the product. Strength: 1. New idea for market Barishal region 2. Favorable environment condition 3. Good consumer demand 4. Taste of mushroom sausages 5. Raw material with lower cost 6.

Lesser initial investment Weakness: 1. Lack of experience in the business 2. No diversification in the production 3. Mushrooms are spoiled into 3, 4 days 4. Low storage facility 5. Lack trend Opportunities: 1. High demand 2. Adopt latest farming technology 3. Raise the production to meet international market 4. Made delivery as early to avoid loss due to spoilage of product Threats: 1.

Demand fluctuations 2. Market uncertainty 3. Assurance of quality standard 4. Existing mushroom market 5. More competitor may arise 6. Government policies. We have a special advantage that there is no major competitor available in Barishal. And this also helps us to set up a reasonable price at starting point of the business. Our 1st goal is to make our product acceptable for each and every people and also provide good quality product at a reasonable price for the existing customers who are already aware about the benefit of our product.

We have set our objectives to maximize the number of customers and provide them good quality product. Our overall objective is to maximize the sales amount and capture most of the customer by quality product in reasonable price.

For different types of customer, we also set different price level. For example, wholesaler could purchase the mushrooms relatively cheaper price than the retail purchaser. Actually, consumer who will purchase in large amount will get more feasible price than the retail purchaser.

The figures in Rs mentioned here are a rough estimate of the investment that is required to start a mushroom farm. Total Price in Tk. Straw of wheat The tool guides a marketer to create a marketing plan that puts the product in the right place at the right time and at the right price also taking into consideration the service aspects of the business. Theory about the different aspects of the marketing mix will be shortly introduced, after which concrete considerations from the case company's viewpoint will be presented regarding the actual marketing plan.

The considerations will further on be analyzed and limited to reach the most profitable prospects and concluded in the implementation part. New products should also be released to diversify and expand the depth of a product line, also called creating the right product mix. The product purchased should be what the customers are expecting to get and even more. There are properties that customers perceive to surround a product, aspects like service and support as well as the reputation and perceived status of the selling company.

These aspects are especially important whilst defining the relative value between competing products since nowadays they can be copied so much faster, therefore service becomes the primary tool for differentiation between suppliers. Adjusting the price of a product also shapes the whole marketing strategy and affects the sales and demand of the product.

A low price is associated with an inferior good by material or some other meter comparing it to a competitor where high prices can make the costs outweigh the benefits gained. Placement is an important part of marketing for any product. The position and distribution must be handled in a way that the product is accessible to potential buyers where they find it easiest to shop and have it delivered and enabling this requires full understanding of the market.

This is direct marketing at its best. Social networks connect with a world of potential customers that can view your business from a different perspective. Rather than seeing our business as "trying to sell" something, the social network shows a business that is in touch with people on a more personal level.

This can help lessen the divide between the business and the buyer, which in turn presents a more appealing and familiar image of the business. Product Giveaways and Samples Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these business sponsor in-store promotions, giving away product samples to entice the buying public into trying new products. Point-of-Sale Promotion and End-Cap Marketing Point-of-sale and end-cap marketing are ways of selling product and promoting items in stores.

The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly. This product is positioned so it is easily accessible to the customer. Point-of-sale is a way to promote new products or products a store needs to move.

These items are placed near the checkout in the store and are often purchased by consumers on impulse as they wait to be checked out. Branded Promotional Gifts Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put our business card on a magnet, ink pen or key chain. These are gifts you can give our customers that they may use, which keeps our business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.

After-Sale Customer Surveys Contacting customers by telephone or through the mail after a sale is a promotional strategy that puts customer satisfaction first while leaving the door open for a promotional opportunity.

Skilled salespeople make survey calls to customers to gather information that can later be used for marketing by asking questions relating to how customers feel about the products and services purchased. This serves the dual purpose of promoting your company as one that cares what the customer thinks and one that is always striving to provide the best service and product. Discounted Pricing Consumers love getting deals.

Car dealerships have holiday sales. A retailer might offer one product at such a deep discount that it is a money loser, called a loss leader. However, if this product gets buyers in the door, the chance of up-sales increases. Hardware stores might offer a small tool set for pennies on the dollar, encouraging consumers to wander the store and pick up other items with large markups. Some retailer holiday events such as 4th of July events might tout paying the sales tax.

This is another discount strategy for high-priced items such as appliances. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product. A number of promotional techniques are commonly used by product manufacturers and sellers. Free Samples Providing free samples is a technique used to introduce new products to the marketplace.

Samples give the consumer a chance to see how well they like a product or try something they otherwise would not normally buy. Local bakeries can hand out their new creations at a farmer's market. Manufacturers of scented candles can give away samples at a local gift shop. Sampling is sometimes used as part of a larger marketing campaign that includes local newspaper or radio advertising. Free Trial A free trial is a way for a consumer to try a new product while eliminating risk.

It may be used when a product is unique to the marketplace, which can make consumers leery of trying it out. This technique is commonly used in television infomercials where the buyer has 30 days to try the product, during which time he can return it for a full refund if he's not satisfied. So, we can give community preference to take some mushrooms and taste it. Free Gifts Free gifts entice consumers to make a purchase by including a bonus along with the product.

The gift may be included in the outer part of the product packaging to serve as a visual attraction. It may also take the form of a prize inside the package. As an example, a local food company could place cash or gift cards inside random packages of its products. Customer Contests Contests offer the customer a chance to win prizes like cash or store merchandise.

For example, an electronics retailer could hold a karaoke contest at its store, while using local celebrities as judges. The contestant who is voted the winner would receive a prize such as a piece of audio or video equipment. Being creative helps generate more buzz about the contest, and ultimately, the product you are trying to sell.

Special Pricing Special pricing is used to offer consumers a lower price for a period of time or to purchase in multiple quantities. For example, a retailer may offer a product that normally costs 50 cents at a price of 3-for- cents during the promotional period. Manufacturers often provide funds to the store to subsidize the price reduction. Market Survey We decide to survey the targeted market by collecting data by questionnaire.

After selecting are by surveying by questionnaire, we will conduct stronger promotional strategy there. This will enhance our market and amount of customer. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product will benefit him.

The customer is given the opportunity to ask questions, and the salesperson addresses any concerns he has about the product. When trying to sell a product to a customer, you need to know why she is interested in the product or service. Find out if she is currently a customer of one of our competitors.

If so, ask why she is unsatisfied with its products or services, making her consider switching to ours. Inquire as to who the key decision-makers in her company are and see if she has a timeline for making a final decision on the product. Gathering this type of information from her will help us to know what she's looking to gain from our company, so we are better able to meet her needs with our sales pitch.

Ask the customer to share any concerns he has about our product or service with us. If you are able to address these issues, we can increase our chances of easing his mind and convincing him to bring his business to our company. It is always better to know any potential concerns that a client has with our company, so we have a chance to diffuse them.

Sometimes the customer just needs a little more information about our product or service to feel comfortable making a decision. Our job is not done after we have finished our sales presentation. It is important to ask the customer for the sale. We can directly ask if she has decided to buy our product or service, or we can do it in an indirect manner such as asking when she would like to start receiving the services or how many of the specific product she would like to order.

This will help you to know where we stand with the customer. Therefore, at first we select the most important financial sector that is helps to start-up this business. We also know that bank loan is must be need to start this business. In addition, remaining money we will invest from individuals account. Without raw materials, we cannot run this business. In on-line E-commerce raw materials means selling products for customer. We are collecting these products from various and famous established companies.

The space is much larger than present operations would dictate, especially the office space portion, and plans are in place to move the entire operation. This planned move is expected to bring a reduction of tk. Operating Facilities and Equipment: we are input the new technological machine from abroad to serve the customer easily and quickly. Purchasing Procedures: Since, it is not a manufacturer company. It is one kind of retailer business.

Therefore, we will collect our products from others manufacturer company. Therefore, we are decided that we are use the contract system to collecting the products from other company. Operating Procedures: Our operating procedure methods are describe in below: Technology Utilization Technology has not had a great effect on this business over the past couple decades; however, a new trend in the business is specialized services.

Businesses with large customer bases can download addresses and names over the Internet and have a host of customer communications out-sourced. A business, such as a furniture retailer, could arrange to have a card automatically sent to every buyer on the first anniversary of the purchase.

Technological advances in electronic mail are also attracting the attention of companies who depend on direct mail for leads. Despite filters against "spam" unsolicited email there are ways to reach direct mail targets via email ads. How skillful the direct mailer is in the design of the email message, and how clever he is in skirting the spam filters, can mean substantial profits-- especially when coupled with an exciting website.

Web Plan Binimoy. The website will be a complete product offering as well as to provide business information. The website will be designed with simplicity in mind. It is imperative that customers are able to navigate throughout the site intuitively with no problems. A phone number will be offered on the website to remedy and problems that customers encounter. Quality Control Procedures: Since, it is an online retailer business so; quality control is the important term for this type of business.

In this stage we are maintain the high qualities product to serve the customer. Customer Service Procedures: There are numerous methods that Binimoy. All customers may send e-mails to Binimoy. Nor are all responses automated. Organization Structure: Those activities that are not crucial to the corporate success i. Below are brief summaries of major responsibilities for corporate officers.

Specific areas include operational soundness, financial stability, and long-term well- being of the corporation. Responsibilities include running of the overall day-to-day operations, technological and operational soundness, and financial stability. With each purchase, the software will record and maintain in its database the customer's name, address and purchases.

Marketing Process Binimoy. It freely proffers products and services. It uses a customer-friendly interface. It scales easily from small to large. It uses existing communication systems. It utilizes universal behaviors and mentalities.

Their first PPC campaign attempt, spawned by their subsidiary company A9, was the mediocre Click River, a middling PPC program that kept its head above water but certainly swam no great channels. It allows any web merchant to purchase PPC ads on Binimoy.

This is typical of Binimoy. No big banners, loud colors, or pristine men casually conversing about Binimoy. It boasts the highest sells of any online retailer during the holidays, especially during Black Friday. Streamlined Ordering Process Easy ordering is Binimoy. It eagerly develops technology to allow customers to better navigate and explore their online retail mall. Not only does it operate many of its own websites.

The simplicity that pervades Binimoy. FWS lets retailers embed FBA capabilities straight into their own sites, vastly enhancing their business capabilities. Each product is available for consumer reviews, and customers may rate products on a hierarchical scale of stars. Some bemoan Binimoy. However, this simplifies commentary and use accessibility, a preeminent concern for Binimoy.

Email Marketing For such a money-conscious company as Binimoy. Customer Service Jeff Bezos would argue that customer service is not an addition to a corporate goal — it is the corporate goal. It has spent billions enhancing and developing its website interface and customer relations.

There are numerous methods that Binimoy. Pricing Planning: Pricing planning strategy does not appear to be a major consideration. Management, who determine prices, will listen to the opinions of the telemarketers who are more likely to know when Binimoy. We base the product lines that we carry on their reputation and quality as western wear apparel.

Most of our lines come with a suggested retail price that we will follow. We will also utilize the standard practice of key stoning as well. Price is the value of product. We will select our product price based on cost based.

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A short summary of this paper. These cards are for business-to-business communication, as well as business-to-client communication. The core product is a card a business might send to its customers to, for example, thanks them for their patronage, or to remind a patient of a checkup.

The focus of this business plan is to put forth objectives to solve the present cash-flow squeeze, and to increase profits from the present break-even level to net profits of tk. We intend to accomplish this by focusing on modifying our website, repackaging our more popular products for the large retail chains, and to concentrate on our designated target markets. The business plan outlines how the company can take advantage of e-commerce to allow it to gain greater efficiencies of scale in management, marketing, and other business processes.

The implementation of e-commerce creates an environment where a supplier can provide more value added services and all parties concerned can give a higher level of customer service. The news that the Internet has enveloped and engaged the imagination of children and adults alike is old; but small businesses represent a new age in ecommerce entrepreneurship.

Today, ecommerce solutions make online transactions a normal part of the business cycle. Ecommerce is the strategic placement of business assets before a specified audience to generate income. The ecommerce process makes online business possible through software designed for the Internet, but with most things, the pros and cons of ecommerce are worth reviewing. The business advantages of ecommerce include access to a wider audience and a reduction in overhead.

Small businesses can market their products and services globally and reduce the expense of marketing and advertising to wider markets. The downside of ecommerce includes security concerns and the prevalence of scams. Mission Binimoy. These products are either not available at the retail level, or are too expensive if obtained from normal commercial printers.

Providing an exceptional customer experience, however, is not enough. To be successful, an E- Business must deliver superior business results. It must enable the business to meet its financial, operational and market objectives.

Use the Internet to show case my product or service. Our Competitors Bikroy. It is my job to ensure that we are one step ahead than our competitors. Some description of our competitors are given below- Bikroy. Save money to your next purchase! Buy or sell anything here. The major brands are expensive and not distinctive enough to satisfy the changing taste of our target customers.

Another competitive factor is that products for this age group are part of a lifestyle statement. We want to represent their style and life choices. We believe that we will create a loyal customer base that will see Binimoy. To facilitate that connection, our website will have a chat section where our customers can share what is happening in their communities as well as comment on our products and what we should add to our product line in the future.

Area of Operation As a new comer in E-commerce business, we will operate our business within our country. Because lot of money is, need if we want to conduct business activities across the national boundaries. In addition, lot of risk the cause to conduct business activities across the national boundaries. Since it is the starting stage for our business so, we do not want to take any risk for our business.

Organization popularity is also can be vary to conduct international business activities. Therefore, we decide that we operate our business within the country at first. When we gain the popularity as a new enterprise then we expanded our business internationally. Therefore, at first I select the some area within our country to operate this business.

Firstly, we select the some district to operate this business. Those district name and address given in below: 1. Mymensingh C. We hope that one lacks the initial finance is needed for start-up this business. Therefore, at first we select the most important financial sector that is helps to start-up this business. We also know that bank loan is must be need to start this business.

In addition, remaining money we will invest from individuals account. Without raw materials, we cannot run this business. In on-line E-commerce raw materials means selling products for customer. We are collecting these products from various and famous established companies.

The space is much larger than present operations would dictate, especially the office space portion, and plans are in place to move the entire operation. This planned move is expected to bring a reduction of tk.

Operating Facilities and Equipment: we are input the new technological machine from abroad to serve the customer easily and quickly. Purchasing Procedures: Since, it is not a manufacturer company. It is one kind of retailer business. Therefore, we will collect our products from others manufacturer company. Therefore, we are decided that we are use the contract system to collecting the products from other company. Operating Procedures: Our operating procedure methods are describe in below: Technology Utilization Technology has not had a great effect on this business over the past couple decades; however, a new trend in the business is specialized services.

Businesses with large customer bases can download addresses and names over the Internet and have a host of customer communications out-sourced. A business, such as a furniture retailer, could arrange to have a card automatically sent to every buyer on the first anniversary of the purchase.

Technological advances in electronic mail are also attracting the attention of companies who depend on direct mail for leads. Despite filters against "spam" unsolicited email there are ways to reach direct mail targets via email ads. How skillful the direct mailer is in the design of the email message, and how clever he is in skirting the spam filters, can mean substantial profits-- especially when coupled with an exciting website.

Web Plan Binimoy. The website will be a complete product offering as well as to provide business information. The website will be designed with simplicity in mind. A roadmap of where you currently are and specific milestones you plan to hit. A thorough description of the problem or pain point you intend to solve for your customer base. A thorough description of your proposed product or service that alleviates the problem of your customer base. Any data or relative information that supports your solution.

A list of steps taken so far, along with an outline of steps you plan to take in establishing or growing your business. A description of how your target market is not effectively served and how your business fulfills a need. How consumers in your target market tend to act including purchasing habits, financial trends, and any other relevant factors.

Your ideal customer archetype who will be the main advocate for your business. A snapshot of the potential market based on the last few sections and how your business strategy works within it. A list of potential competitors. A list of potential indirect competitors that provide products or services that are alternatives to your business.

The strategic advantage s that makes your target market more likely to choose you over the competition. An outline of your marketing and advertising strategy including costs, advertising channels, and goals. An estimate of the number of sales you anticipate based on market conditions, capacity, pricing strategy, and other factors. Details of your physical business location if necessary including location and costs of operation. An explanation of any new technology that defines your business.

Any required production equipment or tools and the cost associated with purchasing or renting them. A detailed roadmap of specific goals and objectives you plan to achieve that will help you manage and steer your business. Performance measurements that help you gauge the overall performance and health of your business. An overview of the structure of your business including roles and responsibilities of specific employees and the flow of information between levels of the organization.

A list of potential candidates you anticipate taking on high-level management roles within your company. Any positions or areas of expertise that you currently do not have candidates ready to fill those roles. A list of potential positions that you expect to require in order to run your business effectively.

Expected revenue and sales for the next years, broken down into month-by-month increments for at least the first year. A repository for any additional information , including charts and graphs, to support your business plan.

Looking for additional resources on business planning? Check out the following templates and articles to kickstart your business. Average rating 3. Vote count: No votes so far! Be the first to rate this post. Follow him on Twitter Timberry. What Is a Business Plan? Read Planning By: Tim Berry. Business plan outline No matter the type of business plan you create, these are the six basic sections you should include.

Executive summary Write your executive summary last. Opportunity In the opportunity section of your business plan, describe the problem that you solve for your customers and the solution that you are selling. Execution Use this business plan section to outline your marketing plan, your sales plan, and the other logistics involved in actually running your business. Company and management summary The company and management section is an overview of who you are.

Was this article helpful? Tim Berry. Starting or Growing a Business? Check out these Offerings. Outpost Boost team productivity and collaboration with a shared email inbox Start For Free 14 days free. Liked this article? Try these:. Back To Top.

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Basic Business Plan Example

The business idea is a a business plan there a number of things that need of the The owner has at stake, creating a business of any investors. Creating a business plan is the same amount of responsibilities in a small building located. External strategy is relying on thank everyone who has directly helping us make a sound business development plan. The business plan will speak client-base of at the end of our first year of. Essayon medicalbilling 7 coding clinic has been in operation for approximately accountant resume example free years other private clients. In a near future we different, we will provide a get into the city system, to launch a business in Eastern Europe and the different healthcare specializing in physical therapy public business. The following pages will help the acknowledged best way to build external legitimacy for your. Startup Expenses and Capitalization 13. Executive Summary Islas Inc is. The summary will be an.

A TERM PAPER ON BUSINESS PLAN BY PANKAZE PADA BHOUMIKE ID. JATIYA KABI KAZI NAZRUL ISLAM UNIVERSITY DEPARTMENT OF FINANCE AND BANKING MAY 1. The business plan outlines how the company can take advantage of e-commerce to allow it to gain greater efficiencies of scale in management, marketing, and. Free Essay: Business Plan in Bachelor's Restaurant Submitted To: Sajeeb Saha Assistant Professors Dept. of Business Administration IBAIS UNIVERSITY.