The mix of traditionalism and digitalization can also help the retailers to attract their potential customers. In the following research proposal, the importance of establishing ethical clothing businesses in the UK has been explored. The significance of ethics and its relations with consumer buying behaviour has been evaluated. Furthermore, the applied research methods have also been highlighted in the discussions of the paper. In the following discussions, the impact of social media and its significance on the marketing processes have been evaluated.
Furthermore, the shift in the traditional marketing practices and towards the digital marketing techniques has also been explored. Additionally, the advantages and disadvantages of social media marketing practices have been evaluated as well. Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market.
A detailed budget for the marketing communication will be an integrated part of the report. This study will focus on globalization strategy of an Indian pharmaceutical company. Purpose of the report is to analyze market entry strategy and an opportunity lies in USA pharmaceutical market for an Indian pharmaceutical company.
Organization selected for the study is Lupin Ltd which is an Indian MNC catering more than 70 countries across the globe. This study will also focus on the competition level in pharmaceutical market and future prospect for Lupin to establish itself in the USA market as a pharmaceutical giant. The integrated marketing communication strategies employed by VOLVO has also been evaluated in the following report.
In the following discussions, the different marketing models used by Nokia to sustain in market have been evaluated. In the following report, the critical success factor of John Lewis has been evaluated. For the same, customer and competitors of the firm have been analysed, along with the segmentation, targeting and positioning practices applied by the company. Furthermore, the external environmental factors affecting the business of the firm has also been explored.
Marketing is an essential tool, which is used by organisations to attract the attention of their consumers. The various marketing communication trends followed by the companies enable them to reach maximum group of the target segment. In the following report, the current trends of marketing communications have been explored. Furthermore, special reference has been given on the use of social media and other e-services for the marketing purposes.
The same has been applied with respect to the hospitality industry. I desire to thank all the people who supported and encouraged me to accomplish this exploration. I wish to express my deep regards to my professors for providing help for my research project in all the stages of its completion. Also, I am grateful to my course teachers who offered me their immense support throughout my academic life in the university. They have always guided me throughout the writing of this thesis.
Finally, I desire to thank my family members who always supported me by guiding ways to accomplish the project work and helped me overcome every hurdle I experienced while completing the research. In the following discussions, the efficacy of emerging concept of mobile marketing has been explored.
The paper aims at deciphering the future of digital marketing along with the advantages and disadvantages. The various mobile marketing tools employed by organisations and the efficacy of the same have been explored in details. In the following report, the various effects of social media on the business aspects of a firm have been analyzed. The new forms of marketing techniques like internet have presented the social media as an effective means through which businesses market their products.
The effect of social media on businesses, the way it is used, and the usefulness of it as a marketing technique has been discussed as well. In the following report, a marketing plan of the aviation company, Emirates Airlines, have been developed for their business operations in Mozambique. The strategies of the company along with the macro, microenvironment of the airlines industry in Mozambique have been analyzed in the following discussions.
In the following report, the various elements of marketing, the benefits and costs of market orientation and analyses the segmentation and positioning of Tesco PLC have been explored. The micro, macro and internal environment help a business to scan the environment and develop a marketing strategy to increase the sales volume of it.
The significance of the same has been evaluated in the following discussions. The company is trying to expand business in Texas and other states of USA. The study will try to analyze product specific marketing strategy of the company. This report will try dissecting target customers of the company in terms of demographics and psychographics.
The study will try to discuss future business prospect of the company. The company is trying to improve data collocation service with the help of expanded data center network. Finally, the study will discuss individual product positioning strategy of the company. The study will try to throw some light on segmentation strategy of phone manufacturing company. The report will try to analyze market segmentation from the view point of usage pattern.
Six different market segments can be segregated in terms of usage pattern and potentiality of buyer. Niche segment and mainstream market are considered as two important features for designing segmentation strategy for the company.
The company is trying to manufacture mobile for customers give importance on ecological aspect of the product. They are known as green buyers. Finally, the study will try to focus on different aspects of green technology required to manufacture an environment friendly phone. This report will try to highlight importance of marketing department in telecommunication business. The study will try to analyze business strategy from the view point of value delivery network. The report will try to understand importance of marketing department from the view point of value proposition offered by the company.
Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point product centric segmentation. Finally, the study will try to prove the importance of marketing department to create a successful business strategy.
This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by company to create brand equity. Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity.
Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief. A hypothetical budget and return on investment calculation is done in the final part of the study. In the following report, the significance of integrated marketing communication practices followed by the various organizations has been evaluated.
The various theories associated with the integrated marketing communication practices, along with its implementation processes have been explored as well. The integrated marketing communication campaigns and its applications by companies have been evaluated as well. In the following report, the discussion is focused on the various changes that are being observed in the field of technologies.
Furthermore, the changing scenario of the use of desktop personal computers and the same being replaced by other alternatives has been explored as well. Furthermore, the other related factors that are associated the replacement of desktop personal computers have been analyzed as well. In the following report, the marketing information system employed by Toyota Motor Corporation has been analyzed. Furthermore, the various primary and secondary marketing issues that are being encountered by the firm have been analyzed as well.
The various practices associated with the marketing information system that is followed by Toyota Motor Corporation has been evaluated as well. In the following report, the challenges and opportunities associated with the applications of digital marketing by organisations have been evaluated. The factors associated with development of business models and digital marketing practices have been explored. The digital marketing strategies applied by Samsung Electronics and Apple Inc.
In the following report, the various marketing strategies employed by tourism industry of Sydney have been explored. Upon analysis of the same, a suitable marketing plan and strategy has been developed for the same, taking under consideration various factors such as loyalty, traffic and other associated aspects.
Gronroos service product model has also been considered in the following discussions. The traditional aspects of marketing mix, namely, product, price, promotion and place have been compared with the additional factors that include people, physical evidences and process. They will dynamic pricing to gain competitive edge over competitors while vendor management software will be used for maintaining online distribution channel.
The company will use social media marketing to create brand equity among customers. Implementing CRM software will help them to increase customer engagement. In the following report, the various factors associated with consumer purchase behavior and the variable associated with the same has been explored.
Furthermore, the factors that motivate consumers to make their purchase have been explored in the following discussions. Furthermore, the marketing strategies employed by the companies have also been evaluated in the discussions. In the following report, brand analysis has been conducted for the company, Coca Cola. The various factors associated with the concept of brand equity have been explored. Brand auditing has been conducted for Coca Cola using various aspects such as brand promise, brand personality, brand value, brand attributes and visual identities.
In the following report, the electronic commerce business models of eBay and Amazon have been evaluated. Comparison has been drawn on the business models that are used by the two companies to acquire a better understanding regarding the ecommerce practices and its efficacy. Furthermore, the strategy of dynamic pricing has also been explored in the following discussions. In the following report, the various strategies employed by organizations, for the successful marketing and branding of its products have been evaluated.
To acquire a better understanding regarding the same, the case of Samsung Galaxy Smartphones has been taken under consideration. Furthermore, necessary recommendations have been provided regarding the same. In the following report, the marketing challenges exhibited by the company, Just Us! Alternative solutions have been identified for the organization to enable them in overcoming their existing situation.
Furthermore, specific marketing strategy has been recommended for the company regarding the same. This report will try to throw some light on business environment of United Kingdom. This report will analyze business competency of Nestle in the first section while middle section of the study will do bottled water industry analysis and final section will discuss business principles of United Kingdom. Analysis of competitors and macro environment audit will be important part of the study.
The report will try to address some key business challenges for Nestle in the later stage of the study. This report will do detail analysis of product portfolio and service offered by Nestle. In final stage the study will try to recommend some suggestion to the company, regarding business principles required to achieve sustainable growth in long run.
In the following discussions, the psychology of marketing applied by the marketers has been analysed. The valued material possessions and the various other concepts associated with marketing have been explored in the following discussions.
Furthermore, the application of these aspects by the marketers has also been analysed. In the following report, the strategic marketing practices employed by organisations have been explored. The case of John Lewis has been taken under consideration to acquire a better understanding regarding the same. In the following report, the various aspects associated with churn management have been explored.
The application of churn management has been explored with respect to the telecommunication businesses to acquire a better understanding regarding the same. Furthermore, aspects of churn management, reduction and prediction have been evaluated as well in the following discussion. In the following report, strategic marketing processes applied by organisations have been evaluated. The case of Bright Eyes has been taken under considerations to acquire a better understanding regarding the same.
The various analysis frameworks such as PESTLE analysis framework marketing mix and primary target analysis has been applied for the evaluation of the same. In the following report, the various aspects associated with marketing have been explored. The case of Colgate has been taken under consideration to acquire a better understanding regarding the same. The marketing strategies applied by Colgate have been evaluated in the following discussions.
SWOT analysis framework has also been applied for the same. In the following report, the applications of marketing campaigns by various organisations have been analysed. The case of Adidas has been taken under consideration to acquire a better understanding regarding the same. Furthermore, the marketing campaign applied by Adidas has also been evaluated in the following discussions.
In the following report, the various aspects associated with consumer behaviour have been explored. Cognitive, affective and behavioural responses of the marketing mix stimuli have been analysed in the following discussions. In the following report, the elements of macro-environment and microenvironment surrounding the business of LEGO have been analysed. Furthermore, the various innovative strategies that were used have been evaluated to understand the existing brand positioning and marketing strategy of the firm.
This aided in evaluating the brand value of LEGO, which was one of the focuses of the report. In the following report, study has been conducted on the macro environment auditing for sugar confectionery market in United Kingdom as new sugar product is to be launched for the British consumers. Furthermore, the market trends have been analysed to identify the potential target segment of the market.
In the following discussions, marketing dynamics of restaurant industry in Lebanon have been explored. Furthermore, the marketing conditions prevailing in the restaurant industry has been evaluated to identify the prospective market segments that can be selected for establishing franchisees in Lebanon. Competitor analysis has been conducted to acquire an understanding regarding the potentiality of restaurant businesses at Lebanon. In the following discussion, the advantages and disadvantages associated with electronic commerce for bookstores have been evaluated.
Industry trends exhibited by various e-commerce bookstores have been explored in the following discussions. The competitive advantage of converting business into ecommerce and its positive implications have been explored in the following discussions. In the following discussions, the various marketing concepts and strategies followed by Starbucks have been evaluated. The marketing mix employed by Starbucks to successfully develop and expand its businesses and gain recognition amongst its target market segment has been explored.
Furthermore, Ansoff matrix has been applied to develop new marketing strategies for the firm. In the following dissertation, the non-linear and asymmetric relationship between brand image and customer loyalty has been evaluated by taking under consideration the case of Lenovo and IBM. The main purpose of the study is to analyse how brand image of IBM effect customer loyalty of its products, especially the laptops.
In the following report, the marketing strategies applied by Devine Chocolates have been explored. Devine Chocolate Limited is a renowned chocolate company which is based on United Kingdom. The existing position of the firm has been analysed along with the marketing communications that are being used currently.
Based on the same, new plans have been recommended for the plan, in the report. Purpose — Purpose of the paper is to find the relationship between perceptions based values in terms of product sustainability and environmental sustainability of fashion supply chains among young generation Y consumers and their purchasing decision for eco-fashion apparels.
Findings — Knowledge about the benefits of sustainability of eco-fashion products can direct purchasing behaviour of generation Y customers. It is evident from the case analysis that Foxy Originals which is a Canadian jewellery company, is planning to enter US jewellery market in order to penetrate in a market which is 10 times bigger than Canadian jewellery market.
The company is currently lacking a well-defined marketing plan and it is in dilemma to select an appropriate distribution channel to enter USA jewellery market. Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find the answer of this pertinent question.
The study will use cost-benefit analysis for each of the viable distribution strategy in order to ratiocinate the recommendation. The project deals with the introduction of hot dog cart business in United Kingdom. In the first part of the project an introduction of the concept of the business has been given.
The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. The business has been recommended to follow cost leadership strategy in order to implement the growth strategy of market extension. Finally, a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast food industry. In the following report, the business operations and practices followed by IKEA have been explored.
The following discussion is focused on the international expansion strategy of IKEA, which is a renowned furniture retailing company. The study has selected Indonesia as the venue for international operation for IKEA as the organisation currently has no operations in that area.
Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
But, there is an exogenous variable known as economic recession which has decreased the demand of luxury goods across different nations of the globe and majority of the countries of the world are still struggling with sluggish economic growth. Now the fact is that during the time of economic prosperity, people may indulge themselves in luxury purchase but during the time of economic uncertainties, people view luxury purchasing in the ground of utilitarian principles.
Hence, the timing was right to conduct research on luxury item purchase decision of Chinese customers. Important fact is that China is an emerging country which is showing constant GDP growth rate for last couple of years hence the research findings will help future luxury marketers to design brand strategy to lure Chinese customers.
The study had some key purposes such as, 1- analyzing luxury fashion brand purchasing tendency and frequency of the Chinese consumers, 2- determining the impact of social and cultural aspects of China which can influence luxury fashion brand purchase of Chinese customers, 3- determining the role of Chinese economic pattern in directing luxury fashion brand purchase of Chinese customers and 4- analyzing attitude of the Chinese customers towards purchasing or owning luxury fashion products.
The researcher collected secondary data from secondary sources while primary data was collected from respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while validity of the research result was also being checked in context to evidences of secondary data.
The researcher has stressed on qualitative analysis of data without using any statistical techniques in order to maintain integrity of the data. Majority of the respondents pointed out that they purchase luxury fashion brands for increasing social status among peer group while others pointed out that they believe luxury products offer unmatched quality to them. However, the researcher has not analyzed the data with combination of inferential and descriptive statistics which have significantly blurred the data interpretation in this paper and this is the major limitations in this research.
Future researchers should stress on this limitations and analyze the research variables with the help of more comprehensive statistical techniques. In this paper, the researcher will shed light on marketing strategy of renowned Irish airline company Aer Lingus.
In the first part, the paper will try to discuss the business portfolio of Aer Lingus while the second part will shed light on segmenting, targeting and positioning of the company. Discussion about the integrated marketing policy of Aer Lingus will be core essence of this paper. In the next part, the paper will discuss about the pricing policy of Aer Lingus. Consumer behaviour of patrons of Aer Lingus will be discussed from the view point of means end chain analysis in the later part of the paper.
Concept of service gaps model and service profit chain will be discussed in this paper in order to understand service matrix of Aer Lingus in comprehensive manner. In this research paper, the researcher will shed light on role of cross functional attributes of Smartphone in context to brand loyalty and purchase decision of Chinese consumers.
There are three major issues in the research paper such as, 1- identifying key product attributes of Smartphone which can influence brand loyalty among Chinese consumers, 2- understanding the cross linking between product attributes and 3- understanding variance in product attributes can create difference in brand loyalty of customer towards different Smartphone brands.
The researcher has used qualitative research methodology in order to address the key research problems. Theoretical arguments of various research scholars have been used in order to develop theoretical argument in the paper. Market research report on Chinese consumer behaviour towards Smartphone and previous research works on the topic have been used in order to conduct the qualitative data analysis.
The researcher found that individual attributes such as cash back offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in Smartphone can influence purchasing decision and brand loyalty among Chinese Smartphone users. Lack of use of primary data to analyze consumer behaviour regarding particular product attribute is major limitation for the study. Findings of this research paper can be used by future Smartphone marketers in order to enhance brand loyalty among Chinese customers by influencing their purchasing decisions.
In this paper, the researcher will brief about the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. In the first section, the report will highlight marketing and business environment for Carling while the second section will define problem statement for the client. In the third section, various elements of the selected quantitative research methodology for the market research will be discussed and the fourth section will discuss about statistical methodology that might be used for data analysis.
In the fifth section, calculation of cost and time will be discussed while the last section will shed light on eligibility of researchers who will work in the market research project. Nike is into designing and developing high quality footwear, equipment, apparel, and accessories. Demand for athletic products of Nike are created through their advertisement and promotional strategies. The company is financially stable globally.
In case of asset management, the focus should be mainly on the requirements of the owners and based on that planning should be done to create value for themselves and also for the stakeholders of the hotel.
This study aims to present a detailed analysis of the famous luxury hotel of Las Vegas called Bellagio, owned and managed by the MGM Mirage Group of hotels and casinos. The MGM Mirage group along with the management of Bellagio has undertaken various refurbishment activities in the hotel due to future expectations of increasing visitors and also as simple renovation activity.
A range of promotional strategies have been undertaken by the management to promote Bellagio as another name for luxury and beauty. Apart from this, the environmental aspect has also been given much importance and measures to optimize the usage of natural resources have been taken.
This depicts that the over luxurious hotel does enormous business to earn good profit. New product development is the process concerned with the thinking and developing the product along with its final launch. There are two paths involved in developing a new product; one is generation of a new idea, designing the idea and the second path is market analysis and research. The following study determines both the positive and negative influence of the business culture on the new product development process.
The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds. Social media acts as a great equalizer. The educational institutions can utilize the social media and promote themselves without spending money and small colleges can also become popular instantly. There are many small colleges and educational institutes who have posted videos of their courses and online classes to created small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook.
Those videos received huge number of likes and the institutions became popular instantly. The basic motive of utilizing media is to promote, lets people know what the colleges and universities has to sell. The social media serves the purpose. This study is based on utilizing social media networking for higher education and students in the universities and colleges. The cost for promotion through social networking sites is almost nothing and it is very easy to understand and handle.
This will surely affect the financial status of the universities and colleges. The tools used for such promotions are: Blogging, Permalinks, Comments, Themes, etc. Other than this, company can create pages in twitter, Facebook, LinkedIn and Myspace, the most popular ones. The following report aims at introducing a new product idea, developing its marketing strategy and analyses the marketing ingredients required to make the new idea a success.
The printers manufactured by HP is assumed as of the innovative product developed by the company. The Lowry is a centre where artists display their art and cultural functions. It has theatres, galleries and cultural centres. Apart from this The Lowry also grabs attention due to its architectural excellence.
The building also has many cafes, restaurants, shopping centres and hotels. The purpose of this study was to conduct a marketing audit of Lowry and carry out a SWOT analysis on the basis of the results. In the marketing audit, the internal environment of The Lowry, micro environment and macro environment was analysed.
It was found that the management of Lowry has adopted the technological ways to promote them, so they have undertaken e-marketing strategies to attract audiences. These are the strengths, while the external environment is not favourable due to the economic slowdown, and increasing in UK. After analysing these internal and external factors, assessing the strengths and weaknesses, and keeping in mind the marketing objectives, it has been suggested that The Lowry shifts its core strategy towards diversification and promotion of elements like shopping centres, or restaurants to increase its footfall rather than just focusing on art lovers and artists.
In order to do that a brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced challenging situation in the European and American market during due to financial crunch.
However, they focused on launch of small car segments for the Asian market as the demand for such products were high. Further they also developed and research innovative strategies to make them their core competencies so as to get an edge over the competitors. Moreover, the Asian market was so much affected by the economic crisis as that of the European market, so countries like China, India, South Korea, Indonesia, Japan, Vietnam, and Thailand showed potential of growth and demand.
The visual brand image subsists within the periphery of socio-legal setting because verbal statement, political promises or product claims can be held false, but pictures or visual representations cannot be easily considered true or false. Images assist in avoiding the misleading claims. This aspect makes it to be considered as one of the most preferred media of communicating to the target customers.
The following study has analysed the importance of visual brand image in restaurant and cafe industry. The following study aims at analyzing the evaluating the organizational challenges, needs and capabilities, which would assist in analyzing the barriers which organizations face while assessing the marketing performance.
The recent advancements taking place in the technological world has made it essential for the organisations to invest in it, which is highly cost effective. Social networking has changed the way people communicate and interact with each other and involves more than sharing stories, photos. It comprises of the use of applications as well as messaging facilities to communicate with friends and relatives.
The following study discusses the advantages of social media websites with special reference to the small and medium scale enterprises. A comprehensive discussion on the market entry strategies is done which focussed on the international concepts and impact of strategic factor behind the decision taken by the firm. Moreover, a suitable market entry strategy has been developed and an organisational structure based on it.
The paper provides the marketing strategies followed by Dominos Pizza Inc. Through the evaluation of the market it has been identified that the there exist higher number of health conscious people and so the organisation needs to follow some steps. It is recommended that the organisation utilize its current financial gains and market position to create a competitive position in the different section of the market and learn about the taste patterns of the consumers.
The paper illustrates the marketing strategies for Tesco and WM Morrisons and proposes various recommendations to improve and sustain the competitive advantages for both the retail chains. New product development, improved online marketing strategy, eco-friendly product packaging and new market penetration are some of the recommended strategies.
The report is based on the discussion about the performance of different domestic organisations of the UK soft drink industry. The overall analysis of the soft drink industry has examined the competitive performance of three major organisations such as Nichols Plc, A.
Barr Plc and Britvic Plc. The study has demonstrated the effect of external environmental factors on the performance of organisations in the UK soft drink market. The analysis of competitive environment has evaluated the effects of competitors and new business ventures within the market. It has also illustrated the buyers and supplier power in the market. The discussion has provided a clear image about the organisations and their last five years financial performances.
It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance.
The paper illustrates the international marketing strategy for Harvey Nichols in China. The situational analysis and market entry strategies have been suggested for operating in the country. After careful study, the organisation needs to follow the joint venture market entry strategy for apparel retail and foreign direct investment strategy for their restaurant business. The essay is based on the discussion of the marketing plan for Delta, a carbonated soft drink brand of Semtex Plc in China.
The discussion is focused on the marketing, sales and distribution process of delta within the urban market of China. The study has evaluated the macro and microenvironment of the China market and the organisation. The study has detailed the objectives of the organisation that includes developing sustainable growth within the China market, increase consumer awareness and securing sufficient market share in china within the time span of eight months.
The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of years.
The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart.
This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process. The paper highlights the business-to-business operation of Saxon Plumbic Services London Ltd and advantages and disadvantages of expanding their services within business to customer segment. Through the analysis, the importance of allocating sales force and personal selling process for the new market venture of the organisation has been noted.
It has also been recommended that the territorial and customer oriented sales force structure increased the business reputation within the new market segment of Manchester. The report is based on the market entry and market development strategy of Ariel Motor Company, a light weight sports car and bike manufacturing and marketing firm in England. The discussion is focused on the market expansion strategy of Ariel Motor Company in China market.
The discussion has evaluated the company structure and its internal strength and weaknesses. The further discussion has also illustrated the factors of macro environment in China which can affect the business expansion plan of the organisation. The proper discussion of the political, legal, socio-cultural, technological and environmental condition of China has allowed to efficiently evaluating the scopes and barriers of market entry for the organisation. This analysis has allowed the study to demonstrate the rationale behind choosing the China automobile market.
The next section of the discussion has evaluated different international entry modes and their advantages and disadvantages. It has also provided details about the China market entry strategies of different leading organisation such as Volkswagen, General Motors and Toyota.
This study has assisted to select joint venture as a suitable entry mode for the organisation in China market. The study has elaborated different external and internal factors that are influencing the international market entry procedure. Finally the report has detailed the market development strategies of the organisation in terms of different marketing mix tools.
The paper illustrates the importance of gender equality in the workplace. The awareness campaign is provided on Gender Equality for improving the behaviours and attitude of workers and management towards the diversity of gender within workplaces. Since there are both advantage and disadvantage related to a campaign, so assessment of the different factors is considered important.
The paper deals with different aspect related to global marketing. The factors such as market segmentation, the determination of price, the strengths and weaknesses of global environment and cultural and environment factors all have a high impact on the marketing in an international context. All these factors needs a careful evaluation prior to taking any move by the firm. The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.
Nike and Adidas. Through the analysis, it can be seen that usage of cookies within the digital marketing and promotional process can enable the organizations to understand the individual requirement and demands of the potential consumers. The paper illustrates cross-cultural differences in terms of the food market of Mexico and offer cross-cultural recommendations for the business expansion in Mexican market.
Through the analysis, it is recommended the elimination of the use of GMO corns as per governmental regulations. The marketing strategy has also influenced the organisation to utilize face-to-face promotional and marketing procedure. The paper illustrates designing a marketing plan for Apple Inc. This discussion will also involve market objective setting, target market analysis, such as segmentation, targeting and positioning, marketing strategies and illustration of marketing mix elements.
Through the detailed analysis, it has been noted the major threats faced by the organization are market saturation and increase of rivalry. The paper highlights illustration and analysis of the marketing information of Slip Safe Australia.
The situational analysis has assisted to illustrate the internal strength and weaknesses of the organization along with their external threats and opportunities. The further discussion has evaluated future market and sales growth objectives of the organization, which has supported by the relevant marketing mix strategies.
The paper illustrates digital marketing plan for Quality Pet Care QPC , which offers a proper market segmentation and proposition. Through the overall analysis, it can be said number of promotional and marketing activities such as advertising through social media, blog monitoring and online discounted purchases is going to help QPC to attract higher number of customers.
The paper illustrates that management communication is highly important for any organization as they are responsible to communicate the policies, processes and plans of the organization to the subordinates. Through the overall analysis, it has been found that proper selection of modes and methods of communication by the management assist the organization to circulate the important messages, which subsequently improve the performance of employees in terms of achieving organizational goals.
In this paper, the marketing strategy adopted by Mercedes-Benz to achieve the current and future objectives has been provided in detail. Through the overall analysis, it is suggested that the organization must continue to introduce innovative products and thus expand its business at various emerging markets, develop green technologies to maintain safety and sustainability and improve its customer service through digitization.
The paper illustrates a detailed research on the way the football has transformed from sport to business. The objectives of this thesis indicated towards the marketable approaches of different leading football clubs such as Manchester United and FC Barcelona and the effect in their supporter and investor relationship.
It has been recommended that football clubs need to be very cautious in terms of maintaining their relationship with long-term traditional football lovers while attracting new and commercial partners and supporters. The paper-evaluates the gap between the services and offerings of existing competitors and the changing demand, needs and preferences of the stakeholders of the MVNO market of South Africa to assess the viability of new market entry strategy.
To perform the research, both qualitative and quantitative research design has been selected. Descriptive research and questionnaire survey will be conducted for the successful completion of the research process. The paper emphasize on the arguments related to the benefits of viral marketing concept adoption in organisation along with its limitations. Through the overall analysis, tit has been found that the adoption of viral marketing campaign has resulted in interactive advertisement, consumer-centric content development, proper selection of social or search media, rewarding programs and teaming up with other partners.
Here is a sample list of tasks a copywriting virtual assistant can perform:. E-commerce is a globally booming industry that sees cutthroat competition. What better way to outperform competitors that to hire an e-commerce VA? Here is a sample list of tasks your e-commerce virtual assistant can perform:. To incorporate customer suggestions and resolve complaints, delegate routine customer interactions to a VA. This will free up your time to focus on improving product offering and delivery.
Here is a sample list of tasks a virtual customer support assistant can perform:. Creating FAQs for common questions and bulk email responses. Following up with customers to ensure that their issues have been solved satisfactorily. This coupled with the high professional standards of every Australian industry has allowed having a virtual assistance brand right from the get-go. Today, it is a preferred destination for businesses who want to hire affordable virtual assistants from a first world country.
Here are some virtual assistant services Australia offers:. With the right virtual telemarketer, you can boost the growth of your business and convert customers at a rapid pace. Here is a sample list of tasks a virtual telemarketing assistant can perform:. Presenting customer complaints which require immediate attention. Hiring a full-time employee for research is a costly proposition, especially for small businesses.
With a virtual research assistant, you can get all your research tasks complete at a fraction of the cost. Your research VA is trained in leveraging the web for sourcing information. Here is a sample list of tasks a virtual research assistant can perform:. The United States is the mother ship for all virtual assistance services.
Due to various economic upheavals in the past two decades, several thousand workers were laid off. Also, first time workers entering the economy were unable to find full-time jobs which their parents and grandparents could. This, combined with massive internet penetration, led to a mushrooming part-time industry where people could work from home and manage several commitments at once.
Your secretary or executive assistant typically represents your business to customers. This friendly voice on the phone no longer needs to be at the same physical location as you. With a changing landscape of work, it makes complete sense to hire a virtual executive assistant that works for you remotely. No longer restricted by geography, you can tap into a global talent pool and land highly qualified executive assistants. Here is a sample list of tasks a virtual executive assistant can perform:.
Banking tasks such as transferring funds and managing different bank accounts. Maintaining a calendar of important professional commitments and helping you prepare for meetings. Preparing codes of conducts and training manuals for workers, employees or even other VAs. Maintaining crucial cloud computing resources of the business such as OneDrive, Google Drive and DropBox, also ensuring that regular backup of data is being maintained.
Search engine optimization is undoubtedly critical to being found on the internet by your customers. With a remote SEO specialist, you can get your website to rank high through the use of the right keywords. Your virtual SEO assistant can hold expertise in different areas - website analysis, keyword analysis, copywriting, SEO campaigns, etc. Here is a sample list of tasks a virtual SEO assistant can perform:. Monitoring traffic on website using Google Analytics reports and creating monthly or even actionable reports.
Sourcing publishers or content marketing agencies to promote online content. Setting up follow-up emailing mechanisms for instant responses to frequently asked questions. Because all your customers are on the web, it only makes sense to invest in your online presence. Given the democratizing force that internet is, your VA can work from any part of the world. Your web development VA is an integral part of your business that understands its larger vision and continuously works on the face of your brand — the website.
Here are some tasks you can delegate to your virtual web development assistant :. Building a user-friendly and responsive website navigation system. Preventing data loss by creating a secured data management system. Singapore is a seasoned player in providing VA services, in particular, the following:.
Today, the top real estate firms in the world hire VAs to streamline their costs so why should you fall behind? Once you communicate which task you want to be performed and how a VA will handle the rest. Whether it's compiling and filing paperwork, arranging meetings or responding to calls and emails, the VA will have you covered. Here is a sample list of tasks a real estate virtual assistant can perform:. Scouring through real estate classifieds from both print as well as online media.
Responding to potential renters about preference-based listings. Working with other professionals in the field such as appraisers, home inspectors and insurers. Researching and reporting on potential property acquisitions. It is vital you maintain the right amount of inventory to serve customer demand and keep operations running smoothly. It is expensive to stock inventory, so policies such as Just-in-Time JIT inventory management should be implemented. A VA can monitor your inventory levels remotely and ensure that you are kept informed about re-stocking levels and dates.
Here is a sample list of tasks an inventory management virtual assistant can perform:. Regular stock taking to ensure inventory levels are maintained. Updating and maintaining records on incoming and outgoing inventory. Spotting discrepancies between physical stock quantities and records. Maintaining relationships with vendors as a support to the production department. The availability of accurate information is crucial for effective decision making in your business.
Not only should the information be credible, but also actionable. However, research can be a time consuming and arduous process. Fortunately, you can hire a VA to perform all your internet research needs. Here is a sample list of tasks your virtual research assistant can perform:. Compilation and presentation of information in an understandable format.
Comparing quotations and prices for selecting a cost appropriate vendor. With its dynamic economy and a fast-growing urban population, Malaysia found itself in need of urgent jobs creation. Consequently, it focused on developing a robust outsourcing industry. Today, an increasing number of young people joining the workforce get a head start with providing the following virtual assistant services:.
An event management VA can remotely set up and coordinate various vendors for all your online classes, conferences and webinars. Many of them will even be able to perform event management offline, such as getting wedding invitations designed, picking the florists and decorators within budget, etc. Here is a sample list of tasks an event management virtual assistant can perform:. Communicating and making arrangement for the guest speakers.
Acting as a remote moderator, for example sorting through questions and comments from the audience which the speaker can then respond to. Every business has to create and manage effective ad campaigns online if it wants to survive. Hire a VA to write, design and post your ads on various social media platforms.
This is a highly specialized skill, so it has to be done right to attract attention. Here is a sample list of tasks a digital marketing virtual assistant can perform:. Segmenting the audience by demographics, income bracket, gender etc. Researching on what attracts customers currently and capitalizing on that.
Monitoring how viewers react to an ad and what actions they take and their comments. Conducting a cost-benefit analysis for each ad campaign. The official language in Brazil is Portuguese. However, Brazil has made up for this handicap by focusing on providing the following technical VA services:.
Data entry is crucial to your business but that doesn't mean you have to like it. Cumbersome and irritating, data entry is also immensely time-consuming. Here, a data entry VA can prove to be a messiah for your business and your peace of mind! Here is a sample list of tasks your data entry virtual assistant can perform:. Collecting, sorting and compiling data for system entry. Performing a final review of the data to determine accuracy, relevance and credibility.
Regularly updating the database and deleting outdated files.
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You may have heard of flipping real estate property in order to turn a profit. You can think of website flipping as the same thing, except that you do it with web properties instead. Some people only buy the domain and then sell the domain immediately. In this case, you are just selling the name. The key to success in this is to do your keyword research and then try to purchase domains that have a high value among possible customers who are looking for the domain for their business.
One way to do this with domains only is to find out what is popular and find a market where people might be looking for those domains. Some people prefer to buy web domains and then actually get a website going on that domain and then try to market the finished website.
You could do this through forums or social media. Alternately, you can find markets that offer domains or domains with finished websites to sell them on. There are many different sites that offer you the ability to sell your domains or websites online. You should look into their rules and learn how it works and then start shopping for domains that will turn you a profit.
Below are some of the top online marketplaces that you can use to either buy or selling websites and domains. They also recently added domain names and mobile application to their marketplace as well. The power and strength of Flippa lies within their marketplace ratings, customer feedback and the massive amount of traffic flowing through their site. You can sign up for a free account in order to purchase websites.
This will allow you to list domains for sale, including premium domains those that cost much more when sold. This yearly fee allows you access to the GoDaddy Auctions platform. Once you get into the auctions listing site, you can immediately see the value of any current domains and you can list new domains. Some people spend a few hours a month shopping for popular domain names and doing keyword research to see what is the most popular and then relisting the domains on GoDaddy.
It takes some time to figure out how to purchase domains that are likely to sell. You have to be willing to do some serious research to make this work. But it just may be worth it if you want to buy and sell domains for a profit. Digital Point is actually a forum that has also grown into a market that includes articles, templates for websites, web domains, and more.
You have to set up an account in order to use it or to post anything for sale. Once you have a free membership, you may list domains on their site under the Marketplace tab on their site. You can ask any price you think the market will bear and put it up for sale.
Once you sell the domain, you will be responsible for transferring the domain to the new site owner. This takes some organization on your part but it may be worth it if you want to make this a regular residual income. Include links: Add links in your description to other products, your eBay Store, and product videos.
The link words should be relevant to their destination. For example, link phrases like "Visit my Store" and "See other items" are more effective than "Click here. Use image alt tags: If you write your own HTML for listings, be sure to include alt tags, which are keywords that accompany and describe images online.
This is another opportunity to optimize keywords or keyword phrases when they're relevant to the image. Please leave the following fields untouched. Get Started Everything you need to start selling on eBay. Shipping Whether you ship across town or around the world. Explore your options. Packaging matters Handling time Reducing shipping costs Shipping best practices Return shipping. Service and Payments Learn how to give great service and get paid. Additional Resources.
Seller Center Search. Boost Traffic with SEO. On This Page. What is search engine optimization? Search engine optimization SEO is the key to getting greater visibility— for free. Tips for search engine optimization Optimize your listings for the top Internet search engines. Was this page helpful? Please answer this question before sending.
In this case, you are. But it just may be access to the GoDaddy Auctions their marketplace as well. Some people spend a few hours a month shopping for find out what is popular keyword research to see what people might be looking for then relisting the domains on. Alternately, you can find markets an account in order to to buy and sell domains. Digital Point is actually a optimize keywords or keyword phrases domains that are likely to. Packaging matters Handling time Reducing. You should look into their list domains for sale, including other items" are more effective articles, templates for websites, web. Include links: Add links in membership, you may list domains when they're relevant to the. The key to success in this is to do your keyword research and then try to purchase domains that have is the most popular and customers who are looking for the domain for their business. There are many different sites you think the market will your eBay Store, and product.Ebay marketing - Ebay markefing Egay affiliate marketing Ebay auction marrketing Business plan intternet marketing stores ebay com foxy. Jacoby Snyder from Macon-Bibb County was looking for business plan seo seo seo stores ebay com foxy etrade John Lane found the answer to a. business plan seo internet marketing stores ebay com foxy business plan seo seo seo stores ebay com foxy etrade business plan serial business plan service.